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honoring-the-season
Profitable Women

Honoring the Season I’m In [episode 90]

Listen to Honoring the Season I’m In on Apple | Spotify | Your platform of choice As the year winds…

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personal-style-as-a-business-strategy
Profitable Women

Color Outside the Lines: Personal Style as a Business Strategy with Ellie Steinbrink [episode 89]

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Profitable Women

Starting a Business in College: Harmony Media’s Story with Makenna Campbell [episode 88]

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janet-berry-johnson
Profitable Women

Seasons of Business: How Janet Berry-Johnson Followed Her Curiosity Into a New Calling [episode 87]

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Profitable Women

Flowers and Farts Featuring the Hansen Kids [episode 86]

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finding beauty and creating community
Profitable Women

Perspective Shifts: Finding Beauty and Creating Community with Ariel Panowicz [episode 85]

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time-to-shed-burnout
Profitable Women

Burnout: Is It Time to Shed? [episode 84]

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solo-designer-to-CEO
Profitable Women

From Solo Designer to CEO: Building a Thriving Luxury Design Firm with Courtney Otte [episode 83]

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stepping away
Profitable Women

Stepping Away to Step Forward: What Changed After 10 Days Off [episode 82]

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I-left-my-business
Profitable Women

I Left My Business for 10 Days… And It Didn’t Burn Down! [episode 81]

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Ten years ago, I walked away from the corporate wo Ten years ago, I walked away from the corporate world… after being in my “new” job for exactly one month. At the time, I was still learning how to hear my intuition. Back then, it didn’t whisper. It screamed. During the interview process for that job, I found out I was pregnant. It felt like I was checking all the boxes I thought I was supposed to check: College degree. Marriage. CPA license. Building a house. Baby #1. Career advancement. Pregnant with baby #2. Everything looked right on paper. And then, just a few weeks into the job, I started questioning whether I had made the right choice. Shortly after, I miscarried. That loss rocked me to my core. But it also stirred something deeper. I couldn’t keep walking the same path pretending everything was fine. Something in me knew there was a different way I was meant to live and work. So I said goodbye to corporate life… and hello to entrepreneurship. Over the last ten years, this business has evolved more times than I can count. With each shift, it has become more aligned — with my values, with my family, with the kind of impact I want to make. And the biggest change? My intuition doesn’t have to scream anymore. We’re still working on inside voices sometimes. But I hear her faster now. This month I’m pausing to reflect on a decade in business. I am deeply grateful — for every client, every hard lesson, every pivot, every season of growth. Here’s to blending intuition and systems. To building wealth without losing yourself. To questioning the path you were handed. And to creating something that actually fits your life. Cheers to ten years!
Lately, I’ve been noticing a quiet shift. Not t Lately, I’ve been noticing a quiet shift. Not the kind that comes with big decisions or dramatic announcements, but the kind that shows up as restlessness. As repeating patterns. As a subtle feeling that something is complete, even if I can’t fully explain why yet. I started reflecting on 9-year cycles and realized how often endings don’t ask to be rushed. They ask to be noticed. There are things in life and business that once fit so well. Things that once felt aligned and energizing. And then, slowly, they start to feel heavier. Not because they were wrong, but because they’ve finished doing their work. What stood out most for me wasn’t a need to figure out what’s next, but a need to pause long enough to honor what’s ending. As women and business owners, we’re so practiced at pushing through transitions. We rush ourselves into the next plan, the next goal, the next version, before we’ve fully let go of the last one. But cycles don’t ask for urgency. They ask for presence. If you’re feeling quieter lately, less interested in pushing, more drawn to simplification, rest, or reevaluation, nothing is wrong with you. You might just be listening. Not everything needs fixing. Some things are simply finishing. If reflections like this resonate and you’re navigating your relationship with work, money, or pace in a more intentional way, follow along here. I share more of these conversations gently, honestly, and without pressure.
Following up on topic of being moms… As moms, w Following up on topic of being moms… As moms, we do all the things—often without even realizing how many “things” there actually are. It’s just the water we’re swimming in. Until one day the overwhelm or burnout shows up and forces us to pause and notice it all. That awareness can be eye-opening. Because once you start consciously deciding yes or no to things, you see just how much is being carried—mentally, emotionally, logistically. And the same is true in business. No matter the size of your business, you’re doing more than you probably give yourself credit for. The decisions, the planning, the holding space, the problem-solving—it all counts. So if you’re feeling stretched, it’s not a failure. It’s information. And it might be an invitation to acknowledge all that you’re holding… and to bring in support for some of those “things.” You don’t have to carry it all alone 🤍
Hello, 2026 ✨ We’re officially back “in the Hello, 2026 ✨ We’re officially back “in the office” after taking most of the last two weeks off. As moms, so much of our rhythm is shaped around school schedules (winter breaks, early dismissals, snow days, all of it). And because of that, we deeply understand what it looks like when our clients are building businesses that also have to work around their kids’ school lives. Business doesn’t happen in a vacuum. It happens in real life, between drop-offs, pick-ups, and everything in between. And we believe your work should support your life, not compete with it. Here’s to a new year of creating businesses that flex with the seasons we’re actually living in!
Lately I’ve been reflecting on the women who hav Lately I’ve been reflecting on the women who have sat across from me on the Profitable Women podcast… their stories, their honesty, their willingness to talk about the real stuff. Money. Business. Motherhood. Creativity. Burnout. Joy. The kind of conversations that remind you you’re not alone. So grateful for these women and the wisdom they’ve shared here. If you’ve been feeling seen by any of these episodes, this space is for you.
I’ve been noticing a theme lately - in my client I’ve been noticing a theme lately - in my clients, in conversations, and in myself. Burnout isn’t always about doing too much. Sometimes it’s about holding onto an identity, a business model, or a way of working that no longer matches who you are now. There’s a very real season many business owners move through after the early momentum fades…where the business needs refinement, not expansion. Honestly, not hustle. Letting go, not adding more. I see this especially in women who have built something meaningful…and now feel tired, conflicted, or disconnected from it. If you’re in a season of shedding - clients, offers, expectations, old definitions of success - you’re not alone. And you’re not doing it wrong. You might simply be standing at the edge of a more aligned, sustainable version of your business. If this resonates, sit with it. And if you want to talk it through, my inbox is open.

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