Color Outside the Lines: Personal Style as a Business Strategy with Ellie Steinbrink [episode 89]

personal-style-as-a-business-strategy
Listen to Color Outside the Lines: Personal Style as a Business Strategy with Ellie Steinbrink on Apple | Spotify | Your platform of choice

In today’s episode, I welcome Ellie Steinbrink, a personal branding expert and stylist who empowers female entrepreneurs through the lens of style. With a background in psychology, marketing, and branding, Ellie helps women develop a personal style that feels authentic and truly supports their professional brand.

We dive into the connection between personal style, self-trust, and empowerment. Ellie shares thoughtful insights on moving beyond the societal expectations that often shape how women feel they “should” show up. She offers practical guidance on embracing vulnerability and shifting from performance to identity.

Throughout our conversation, we talk about how aligning your appearance with your goals can strengthen confidence, especially in public speaking and representing your brand. Ellie’s story is a beautiful reminder of the power of authenticity and self-expression in entrepreneurship. Whether you’re transitioning from corporate life or redefining your personal brand, this episode is full of wisdom and encouragement.

Meet Ellie:

Ellie Steinbrink is a personal branding expert and stylist for female entrepreneurs. Drawing on psychology and branding, Ellie helps women define and embody a magnetic personal style that encourages them to take bold action – or, as she likes to say, color outside of the lines.

The daughter of a farmer and an artist, Ellie blends a two-decade-long career in marketing for Fortune 500 giants and small businesses with her passion for curating wardrobes that break style rules and reject trends. When she isn’t shopping, you can find her lifting at a CrossFit class, playing trumpet, trying out a new recipe, or spending time with her husband and two kids in Omaha, NE.

In this episode, Color Outside the Lines: Personal Style as a Business Strategy with Ellie Steinbrink, we cover:

  • How Ellie’s unique background shapes her approach to empowering women through personal style, emphasizing the power of stepping into your authentic self
  • Practical tips on how women can leverage personal style as a powerful tool for self-representation, especially in high-stakes environments like speaking engagements
  • How embracing an identity-focused approach can lead to lasting changes and a more authentic, fulfilling life

Resources & Links:

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More about the Profitable Women podcast:

If you find yourself avoiding conversations about money, are burnt out from working all the time and wondering where your cash goes, and are tired of not paying yourself consistently, you are in the right place. 

Profitable Women is for those who don’t want to choose between their career and motherhood. It is to educate you on the financial side of running a profitable and sustainable business. It is a safe place where you are seen and heard in your fears as a business owner. It is where we talk about the money stories that are showing up in your everyday business decisions. It is where we allow ourselves to get curious about the numbers and welcome financial abundance in our lives.  We will talk mindset, financial strategy, and numbers, all with the goal of aligning our business to our life. If you believe in what you do and want to make it sustainable while building wealth, Profitable Women is the podcast for you! 

Your host, Sheila Hansen, is a CPA, coach, and business mentor who supports female business owners to make confident financial decisions. In addition to solo episodes, we will hear from other expert female guests who are out there supporting women with the work they do.

As profitable women, we are in this together!

Find more resources at hansenllc.net, and be sure to follow Sheila on IG @Sheila.Hansen.CPA

[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forms do not constitute individual tax or accounting advice. This content is designed to provide education and awareness of financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Sheila or Sheila Hansen, LLC]

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