Building a Sustainable Business with Profit Shift: Makenna Campbell’s Story [episode 72]

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In today’s episode, Makenna Campbell is joining me to discuss how Profit Shift has equipped her to build a sustainable business. Makenna opens up about the common challenges she faced as a new business owner, particularly around financial sustainability and tax management, and how a strong community can be a game-changer. 

You will hear about her Profit Shift experience, emphasizing how it is a space that fosters open conversations about pricing and financial strategies, allowing members to share, learn, and grow without judgment. The collaboration has created a healthy shift in how Makenna approaches pricing—from a cost-based to a strategic mindset. This shift has significantly boosted her confidence and decision-making in building a sustainable business. 

Finally, we tackle the intimidating topic of business finances, emphasizing the importance of financial literacy in empowering decision-making and preventing future pitfalls. Makenna shares her experience in transitioning from personal to business finance management, finding confidence and strategy through the Profit Shift program. The supportive group setting fosters lasting connections and shared learning, offering practical changes like setting up a business savings account. 

This episode is not only about the practices of building a sustainable business but also personal growth, providing a supportive space for solo entrepreneurs seeking meaningful engagement.

Meet Makenna:

Harmony Media is an agricultural videography business started in 2023. Makenna runs it full-time from her home in small-town Missouri, creating high-quality video content for nearby agribusinesses, farmers, and ranchers. It’s a young business with a big heart, and passionate about using authentic storytelling to help people in agriculture connect with their audiences in a meaningful way!

In this episode, Building a Sustainable Business with Profit Shift: Makenna Campbell’s Story, we cover:

  • Makenna’s initial uncertainties regarding the financial sustainability of her business were addressed by the Profit Shift program, which has been instrumental in providing the tools, knowledge, and supportive community she needed to build a sustainable business
  • The power of a supportive “girl gang” in transforming mindsets, particularly around pricing and financial strategies
  • How Profit Shift, a game-changing four-month group coaching program crafted for women eager to demystify their business finances, is organized, and what participants can expect each week
  • Practical changes, like setting up a business savings account, and the support of a like-minded community, can create lasting connections and foster personal and professional growth

Resources & Links:

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More about the Profitable Women podcast:

If you find yourself avoiding conversations about money, are burnt out from working all the time and wondering where your cash goes, and are tired of not paying yourself consistently, you are in the right place. 

Profitable Women is for those who don’t want to choose between their career and motherhood. It is to educate you on the financial side of running a profitable and sustainable business. It is a safe place where you are seen and heard in your fears as a business owner. It is where we talk about the money stories that are showing up in your everyday business decisions. It is where we allow ourselves to get curious about the numbers and welcome financial abundance in our lives.  We will talk mindset, financial strategy, and numbers, all with the goal of aligning our business to our life. If you believe in what you do and want to make it sustainable while building wealth, Profitable Women is the podcast for you! 

Your host, Sheila Hansen, is a CPA, coach, and business mentor who supports female business owners to make confident financial decisions. In addition to solo episodes, we will hear from other expert female guests who are out there supporting women with the work they do.

As profitable women, we are in this together!

Find more resources at hansenllc.net, and be sure to follow Sheila on IG @Sheila.Hansen.CPA

[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forms do not constitute individual tax or accounting advice. This content is designed to provide education and awareness of financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Sheila or Sheila Hansen, LLC]

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